About Us – Board

Micky Tsui – Chairman

Micky Tsui founded White Horse Partners, LLC to provide management support and advice to innovative small and medium-sized applications software and communications companies in North America, and to provide business development in Asia.

Tsui has more than 30 years experience in the communications and software industries. He was most recently the senior vice president and general manager, Enterprise Solutions at Nuance Communications, Inc., managing both on-premises and hosting/SaaS businesses for speech self-service solutions for contact centers. Prior to that, he held various executive management positions with Avaya Inc., including its Unified Communications Solutions Division; the Global Communications Solutions Group; and Converged Communications Solutions Group, spanning across the full portfolio of enterprise products including collaboration, messaging, and contact centers with voice, video and data. Tsui was responsible for establishing Avaya as the global market leader in IP Telephony and increasing market share while significantly improving the operating margin of the business.

Tsui began his career with Nortel Networks in communications network planning and optimization. He held positions of increasing responsibility, including strategic planning, product management and research and development. At Nortel he was responsible for the successful launch of the Meridian line of PBXs and the development of the Meridian mail and call center products. He also initiated the Internet Access and Solutions Business, addressing the needs of enterprise and service provider markets. He was the vice president and general manager of Internet Telephony at Nortel before going to Avaya.

Bruce Howard

Mr. Howard brings over 25 years of sales, marketing, production, publishing, new market development, and general management experience in both the competitive and utility telephone directory publishing industry. His experience and reputation are widely recognized in the directory publishing industry. Over the course of his career, Mr. Howard has worked with companies including Ameritech Advertising Services, Southeast Directory Company, and America’s Directories South. He holds a BA degree in Business Administration from Alma College in Alma, Michigan, and has completed the majority of coursework toward a Master of Science in Management from Walsh College in Troy, Michigan. Mr. Howard has been the CEO of User Friendly Media since August 1999.

S. Graeme Ross

Mr. Ross is President and a Director of Bovinia Inc., a consulting company engaged in activities relating to corporate management, technology, telecommunications and information systems, since May 1993. Mr. Ross is also a financial adviser with HollisWealth in St. Catherines, Ontario and has acted in that capacity since September 2009. Mr. Ross was formerly President, Chief Executive Officer and a Director of Peartree Software Inc., a software company that develops and sells software used in the automotive parts manufacturing industry. Mr. Ross has also served as a Director of Glenbriar Technologies Inc. and of Smartcardesolutions.com Ltd., both Exchange listed companies.

Dave Lambert

Mr. Lambert’s 25-year management career in finance and accounting includes experience in the high technology, publishing and telecommunications industries. He began his career with Ameritech and SBC Communications Inc. where he spent 17 years. He held the position of Director of Finance with broad management responsibilities including work on the SBC acquisition in 1999. He also served as Comptroller at HTC Global Services, a worldwide IT solutions provider for two years. Mr. Lambert holds an MBA from Oakland University in Rochester, Michigan, and a BBA degree in Finance and Accounting from the University of Michigan. Mr. Lambert currently oversees the financial, administrative and production activities of User-Friendly Media.

Walter Andri

Mr. Andri has a 20-year track record of consistently delivering exceptional results, building high performance teams and creating winning cultures. His background includes a blend of sales, marketing and operational experience in the Technology, Telecom and Consumer Products sectors. Mr. Andri is currently Managing Director and President of Avaya Canada where he oversees the sales, service and support across Avaya’s Engagement, Customer Experience Management, Networking, Services and Small and Medium Business technologies. Prior to joining Avaya, he was Senior Vice President of Primus Telecommunications, playing a critical role in driving growth and leading the transformation of one of the Canada’s largest alternative telecommunications service providers. Also, he was Vice President, Small and Medium Business at TELUS, Vice President Channels for Koodo Mobile, and has held senior leadership roles at Virgin Mobile, Philips Consumer Products and GE. Mr. Andri holds an MBA from Queen’s University and an Honours Bachelor of Business Administration from Brock University.